Search Engine Marketing (SEM) and Internet Directory Listings go hand-in-hand.  Google, Yahoo, MSN, AOL, ASK, and many others, are Search Engines that are used to find information on the internet daily.

Each Search Engine has a unique way of displaying search results.

The idea is to have a presence on search engines, through Internet Directory Listings and Paid Marketing Programs, to increase your website exposure and placement.

A lot of times, these paid programs will use a campaign called Pay-Per-Click or a monthly service charge.

Essentially, pay-per-click is an ad that is displayed in the search results of these search engines.

For example, Google usually displays these ads on the top, bottom, and right side bar of their search results, and sometimes they are highlighted in a different color.

PPC campaigns allow you to use keywords, so when someone searches for that keyword, your ad can be  displayed with the organic search results.

Now, depending on your industry, keywords can make or break campaigns.

First of all, keywords tend to be expensive because of the buying process.  Of course, the most popular keywords will be the most expensive too. 

Customers could be in the research stage of their buying process, or they could have accidentally clicked the ad, either way, you’re charged per click, and that amount varies on which keywords are the most valuable to you.

That’s why we put exstensive research into our campaigns before we run them.

We will research:

• Your Business
• Your Competitors
• Industry Niche’s
• Industry Terms
• Who Your Ideal Customer Is, and How to Appeal to Them.

From there, we look at demographics and market trends in order to forecast and formulate a unique campaign.