Traditional marketing and advertising can be advertisements on print, radio, or television channels.  These types of tactics have a proven success rate, and should be considered when developing any campaign.

When using traditional marketing, always take into consideration, something in the marketing world known as, “The Six P’s in a Marketing Mix” ( Formally known as The 4 P’s) .

The 6 P’s in a Nut Shell:

• People – Broad Description. Life-Cycle. Product Importance & Packaging.
• Price- C.O.D.B. Price of Product w/Profit.  Market Trends & Shares.
• Place – Distribution Channels. Customer Availability.  Outlet Availability.
• Promotion – Marketing & Advertising.  Sales Channels.
• Performance – Objectives. Profitability. Customer Response.

The basics are still a staple among marketers today, and when used with the marketing mix, should help create a funnel of customers toward your business.

Some great examples of traditional advertising are:

• Business Cards
• Flyers, Banners
• Direct Mail
• Newsletters
• Popular Radio Station Ad
• Local T.V. Channel Ad ( like the News or a Local Talk Show)
• Signs or Billboards

Of course, these types of traditional marketing and advertising techniques should be considering in conjunction with other modern advertising , such as Search Engine Marketing, Search Engine Optimization, Pay-Per-Click, Blogging, Social Media, Internet Ads, and so much more!